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The Framework Blog
October 9, 2024
Essential Tips for Marketing New Solutions to B2B Buyers
Selling new ideas to B2B buyers is hard. In this post we discuss 10 tips for tackling this daunting challenge [...]
Read moreSeptember 4, 2024
Should B2B Marketing Focus on Individuals, Committees, or Accounts?
Over time, your B2B marketing should focus mostly on buying committees rather than individuals or accounts. This post explains why, and how your marketing will get there [...]
Read moreAugust 7, 2024
A 3x3 Approach to Ranking B2B Prospects Based on Knowledge and Receptivity
This post explains how to prioritize and approach prospects based on their pre-existing knowledge and receptivity to new information [...]
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