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The Framework Blog
November 13, 2024
B2B Buyers are Getting Increasingly Personal—How Should Your Business Respond?
A recent survey found that B2B buying decisions are increasingly influenced by personal factors. This post explores how your business should respond [...]
Read moreOctober 9, 2024
Essential Tips for Marketing New Solutions to B2B Buyers
Selling new ideas to B2B buyers is hard. In this post we discuss 10 tips for tackling this daunting challenge [...]
Read moreSeptember 4, 2024
Should B2B Marketing Focus on Individuals, Committees, or Accounts?
Over time, your B2B marketing should focus mostly on buying committees rather than individuals or accounts. This post explains why, and how your marketing will get there [...]
Read moreUNSURE WHETHER THIS IS FOR YOU?
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