B2B CONTENT MARKETING RESOURCES
Free downloads and other resources to support your content marketing efforts.
In providing B2B content marketing coaching—and delivering it for our own businesses—we've developed templates and checklists that help us avoid reinventing the wheel each time. We've also found books and online articles that offer valuable insights for us to deploy.
Whether you've found your way here by search or found the URL in one of our publications, welcome! Please download the resources you need and go make great marketing things happen.
And please check back often—we'll periodically update this page with new and updated tools and links.
If there's a resource you find particularly helpful, drop us a line at admin@messageup.com and we'll consider adding it here.
A thematic index of over 400 articles referenced in the MessageUp newsletter on a variety of topics related to B2B content marketing.
An enhanced, Excel-based template for describing your target persona and capturing their needs, wants, beliefs, emotions, channel preferences, and key messages at each stage in their buyer's journey.
A prebuilt matrix for describing your target persona and capturing their needs, wants, beliefs, emotions, channel preferences, and key messages at each stage in their buyer's journey.
A workbook to accompany "Content Marketing: Mission Critical", by Matt Bell, with worksheets corresponding to actions recommended throughout the book. Click "Books" in the main nav to find the book in paperback, ebook, or audiobook format.
A workbook to accompany "Content Marketing: Making the Magic Happen", by Matt Bell, with worksheets corresponding to actions recommended throughout the book. Click "Books" in the main nav to find the book in paperback, ebook, or audiobook format.
A 25-question Typeform assessment to assess your readiness for effective content marketing. Information will be shared with MessageUp and a free initial analysis and report are included.
Translate between different color formats (HEX, CMYK, RGB, Pantone) and explore related and complementary colors for your brand palette.
This page contains affiliate links to Bookshop.org. If you use these links to buy a book, we may earn a modest commission. Thanks!.
The latest update to HubSpot's extensive list of marketing statistics is a gold mine for those developing and defending a marketing strategy—and a fascinating read for those who just want to geek out on this stuff!
Ethical marketing prioritizes responsibility, transparency, and trust in marketing collateral and campaigns, characteristics that show the business is willing to prioritize fairness and value over profits.
Marketing and consulting powerhouses, LinkedIn and Edelman, confirm that thought leadership—content that shares insights and unique perspectives in your field—is more important than ever.
