WE'VE LOWERED THE BARRIER TO EFFECTIVE B2B MARKETING
Join our online program to learn the keys to effective B2B marketing alongside a cohort of like-minded decision makers.
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If you're feeling overwhelmed at the prospect of starting or revamping your B2B marketing strategy, you're not alone. Key shifts in the B2B landscape have made it harder than ever to market your business effectively.
Ubiquitous online access has made digital content marketing mission critical for B2B businesses—something with which many B2B leaders are unfamiliar.
Hybrid and remote working have shifted B2B buyers from a predictable, centralized location to anywhere around the globe.
Millennial and Gen-Z buyers are rapidly replacing Gen-X in key positions, transforming the group from technology annoyed to technology natives.
End-to-end online processes for researching, evaluating, and purchasing almost anything (even if it costs $500k+) have shifted the focus away from interacting with salespeople.
The proliferation of AI for content creation has shifted marketing goal posts and made it increasingly difficult to get noticed by prospective buyers.
This is why we've lowered the barrier to effective B2B marketing by creating a cohort-based online program to help B2B leaders understand what it's going to take to market their businesses effectively.
Each cohort will include teams of 1-3 decision makers representing up to 5 non-competing businesses.
There will never be more than 16 people in an online session—including the facilitator—which will maximize the opportunity to hear and be heard.
The curriculum features 8 weeks of content, with the next program running from Monday, October 7th until Friday December 13th, 2024. There will be no sessions during the weeks of November 4th (mid-program break) or November 24th (US Thanksgiving holiday).
Each week, participants will commit to:
>> One, 2-hour whole group Zoom session from 11am-1pm CT on Monday, covering new content.
>> One, 1-hour private Zoom meeting per company to discuss application of the material to their unique situation.
Group sessions recordings will be made available later the same day for participants who occasionally cannot join them live.
Company calls will be pre-booked at 11am, 1pm, or 3pm CT on Thursdays and Fridays, on a first-come first-served basis at the time of registration.
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We've designed the B2B Marketing Tune-up to be relevant to as many companies as possible. However, we believe it will be especially helpful for B2B businesses that are either:
If you're not sure whether this is a fit for you or your company, please drop us a line and we'll be pleased to discuss your situation: admin@messageup.com
Each company is allowed to subscribe up to three team members to participate in the program.
We believe the program will be of greatest value to the following decision makers:
Your team will leave the program with:
In addition to live instruction, weekly guided discussions, and interactions with other participants, you will develop the following assets during the program:
† Online community expected to launch in Spring 2025 following the completion of our second cohort-based program, and will be open to all past participants.
The total program cost is $2,499 per team.
That's 75% less than an equivalent coaching program.†
A non-refundable $500 deposit is required to secure your place. The balance will be due prior to the first workshop session on October 7th. Session log-in details will only be distributed to fully paid participants.
† MessageUp offers 2-month company-specific programs starting at $5,000 per month.
Complete this form to secure your place. We will use the company information to ensure you are a good fit for the program and to avoid having competing businesses in the same cohort. Please use a valid company address to avoid being rejected by our spam and phishing filters.
If you have questions or need more information before applying, please contact us at admin@messageup.com
