In providing B2B content marketing coaching—and delivering it for our own businesses—we've developed templates and checklists that help us avoid reinventing the wheel each time. We've also found books and online articles that offer valuable insights for us to deploy.
Whether you've found your way here by search or found the URL in one of our publications, welcome! Please download the resources you need and go make great marketing things happen.
And please check back often—we'll periodically update this page with new and updated tools and links.
If there's a resource you find particularly helpful, drop us a line at admin@messageup.com and we'll consider adding it here.
A thematic index of over 400 articles referenced in the MessageUp newsletter on a variety of topics related to B2B content marketing.
A prebuilt matrix for describing your target persona and capturing their needs, wants, beliefs, emotions, channel preferences, and key messages at each stage in their buyer's journey.
A workbook to accompany "Content Marketing: Mission Critical", by Matt Bell, with worksheets corresponding to actions recommended throughout the book. Click "Books" in the main nav to find the book in paperback, ebook, or audiobook format.
A workbook to accompany "Content Marketing: Making the Magic Happen", by Matt Bell, with worksheets corresponding to actions recommended throughout the book. Click "Books" in the main nav to find the book in paperback, ebook, or audiobook format.
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